Technology Article: 9/13/2013

• This week, sportswear designers of the company Under Armour revealed a touchscreen t-shirt call Armour39.
• Its purpose is to track basic performance measurements like speed, intensity, heart rate, calories burned, a log of past performances and other athletic metrics.
• It can also measure how hard an athlete pushes him or herself during a workout on a scale of 1-10.
• To determine the answer, Amour39 takes into account heart rate, calories burned and past performances, among other things.
• All the information is capture by  use a chest strap that contains an Under Armour “bug” and heart monitor.
• The bug can then be used in conjunction with the Armour39 watch, or with the use of an iOS app for iPhone’s to provide easy access to the data.
• The Armour39 doesn't possess a GPS feature for good run tracking, which seems like a chief invention error that affects runners, who are a humungous segment of their market.
• This gadget does run for approximately a year on the watch battery used in the gadget. 
• The Armour39 introduces its first product that seems to propose a greater shift toward wearable technology.
• The product costs $149.99. 
• If you prefer not to download the app, there's a watch that's available for $200 that syncs with the device and provides readings.

http://www.cheers4all.com/2013/02/touchscreen-t-shirts-by-armour39/

http://articles.baltimoresun.com/2013-02-12/business/bal-under-armour-introduces-workout-monitor-system-armour-39-new-commercial-20130212_1_armour-product-line-heart-rate